Home Link

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

Quest Grant

Learn for free and earn certificates with QUEST!

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

On-Demand Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings

Browse current job openings from local employers

Events

Loading upcoming events...

On-Demand Training

On-Demand Course Options

See and compare the different course bundles and trainings available through the BWS

On-Demand Industry Training

On-demand courses tailored to the fastest growing industries in Yavapai County

Leadership Ladder Course Bundles

Course bundles that teach technical and soft skills to current and future leaders

A la carte Courses

Choose your own individual courses.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Marketing Basics

$60
Self-Paced | Certificate2 Course Hours | 4 Weeks
Laptop with graphical information on the screen

Description

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

learning Outcomes

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

related courses

Home LinkThe BWS is a Division of Yavapai College.Go to yc.edu

Sign up for the BWS Newsletter

Stay in touch with the BWS and learn how we are impacting our community!
Contact Us