Home Link

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

Quest Grant

Learn for free and earn certificates with QUEST!

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

On-Demand Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings

Browse current job openings from local employers


Loading upcoming events...

On-Demand Training

On-Demand Course Options

See and compare the different course bundles and trainings available through the BWS

On-Demand Industry Training

On-demand courses tailored to the fastest growing industries in Yavapai County

Leadership Ladder Course Bundles

Course bundles that teach technical and soft skills to current and future leaders

A la carte Courses

Choose your own individual courses.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Web Analytics

Self-Paced3.5 Course Hours | 12 Weeks
View Course
Web Analytics


This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.


  • PMI PDUs: 3.5
    • Strategic & Business Management PDUs: 1.25
      • Technical PM PDUs: 2.25
        • IACET CEUs: 0.35
          • SHRM PDCs: 3.5


            • Mobile-friendly
            • Audio-enabled
            • Badge and credit-awarding
            • Real-world case studies
            • Fully accessible
            • Games & Flashcards
            • Expert-supported
            • Video content

            learning Outcomes

            • Define web analytics
            • Define key terms used in web analytics
            • Explain how web analytics evolved
            • Discuss how different organizations use web analytics
            • Identify who uses web analytics in an organization
            • Explain the difference between search engine optimization (SEO) and search engine marketing (SEM)
            • Describe the difference between metrics and KPIs
            • Describe what segmentation is and how it can improve the usability of a website
            • Describe what dashboards are and why they are useful
            • Identify what should go into a dashboard
            • Define the difference between implicit and explicit data
            • Explain the use of dynamic content
            • Describe landing page optimization best practices
            • Articulate the importance of experimentation and testing in web analytics
            • Explain the differences between A/B and multivariate testing
            • Identify where a visitor is in the buying cycle and purchase funnel
            • Define common e-commerce metrics
            • Describe how surveys and qualitative information is used in web analytics
            • Identify when it is appropriate to include developers and page tagging

            related courses

            Home LinkThe BWS is a Division of Yavapai College.Go to yc.edu

            Sign up for the BWS Newsletter

            Stay in touch with the BWS and learn how we are impacting our community!
            Contact Us